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Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide




If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

 Ducati North America says its growth was fueled by the Multistrada 1200 and Diavel, the two motorcycles that have been primarily responsible for pushing the Ducati brand from a sport bike company into a performance motorcycle company. Also helping the bottom line was the Ducati Performance line of apparel and accessories, which was up 50% over 2010.

“Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, Chief Executive Officer of Ducati North America.

“This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

Wow! How amazingly well was this video executed!



Download hi-res desktops from this video:http://iconmotosports.net/2012/01/7460/

The sequel to the Icon original video: Motorcycle vs. Car Drift Battle - Nick ‘Apex’ Brocha is back and this time he brought his Empire teammate, Ernie Vigil. The two are mounted on a pair of crackling Triumph Speed Triples - built by Roaring Toyz for the sole purpose of going sideways. Over the last year their quest to find the ultimate drifting playground has led them to the rolling hills of High Plains County. Low traffic, perfect asphalt and endless twisties have kept them busy resurfacing roads with their rear tires for weeks. The only problem is the local authorities have had enough. Enter Police Officer Dan Brockett, the only man with the muscle to keep these two in sight. His 550 horsepower Ford Mustang Cobra was built for speed and he’s got a license to use it…

*NO ANIMALS WERE HARMED IN THE MAKING OF THIS FILM

Icon Apparel (Nick Apex & Ernie Vigil)
Helmets: Icon Variant Helmet
Jackets: Icon Overlord Prime Jacket
Gloves: Icon Justice Touchscreen Glove, Icon Overlord Short Glove
Pants: Icon Overlord Prime Pant
Boots: Icon Reign Waterproof Boot

Icon Apparel (Dan Brockett)
Icon Alliance Helmet
Gloves: Icon Justice Touchscreen Glove
Boots: Icon 1000 Elsinore Boot

Cameras Used:
Canon 5D MKII, 24-70 f2.8, 70-200 f2.8, 16-35f2.8
Panasonic AF100, 7-14 f3.5, 45-200 f4-5.6, 14-140 f4-5.6
Panasonic GH1 (hacked)
GoPro Hero

RC Car: Traxxas Slash VXL Ultimate + 11.1v 5000mah LiPo

Music: 
"She Don’t Know" by: Five Horse Johnson
Courtesy of Rumblefish Music Licensing Store

"Odella" by: Five Horse Johnson
Courtesy of Rumblefish Music Licensing Store

Original Music by: Lehtmojoe
performances by: Cory Graves, Mark Moncrieff, and Jonathon Pounds
SloMo - http://www.youtube.com/watch?v=7Nk3IqKKjL0&feature=youtu.be
Officer Dan - http://www.youtube.com/watch?v=SNvBLB-mEuU&feature=youtu.be