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The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and to download the studio version of the song for free, visithttp://www.LetsDoThis.com/stunts and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci

21 CEOs Who Floated Away On Golden Parachutes Worth More Than $100 Million

courtenaybird:

Being the CEO of a multibillion-dollar global corporation is tough work. Or at least it had better be, considering the amount of money some of these folks were paid just to quit:

  • John F. Welch Jr.; General Electric (1981-2001) $417,361,902
  • Lee R. Raymond; Exxon Mobil Corp. (1993-2005) $320,599,861
  • William D. McGuire; UnitedHealth Group (1991-2006) $285,996,009
  • Edward E. Whitacre Jr.; AT&T (1990-2007) $230,048,463
  • Robert L. Nardelli; Home Depot Inc. (2000-2007) $223,290,123
  • John A. Kanas; North Fork Bank (1977-2006) $214,300,000
  • Fred Hassan; Merck & Co., Inc./Schering-Plough (2003-2009) $189,352,324
  • Louis V. Gerstner Jr.; IBM (1993-2002) $189,005,929
  • Hank A. McKinnell Jr.; Pfizer Inc. (2001-2006) $188,329,553
  • Thomas M. Ryan; CVS Caremark Corp. (1998-2011) $185,415,435
  • James M. Kilts; Gillette Co. (2001-2005) $164,532,192
  • Robert J. Ulrich; Target Corp. (1994-2008) $164,162,612
  • E. Stanley O’Neal; Merrill Lynch & Co. (2002-2007) $161,500,000
  • Jerry A. Grundhofer; U.S. Bancorp (2001-2006) $159,064,090
  • Joel F. Gemunder; Omnicare, Inc. (2001-2010) $146,001,476
  • Wallace D. Malone Jr.; Wachovia/South Trust (1981-2004) $125,292,818
  • George A. L. David; United Technologies Corp. (1994-2008) $122,631,309
  • Margaret C. Whitman; eBay Inc. (1998-2008) $120,427,360
  • Leonard Schaeffer; WellPoint Health (1992-2004) $119,041,000
  • Bob R. Simpson; XTO Energy Inc. (1986-2008) $103,485,972
  • Thomas E. Freston; Viacom (2006) $100,839,772

(via emergentfutures)

Getting a look at Dainese & AGV’s 2012 collection, Asphalt & Rubber was down in Orange County earlier this week to see the highly anticipated Dainese D-Air Racing leather suit, which has a four liter airbag system that helps reduce the risk of injury during a motorcycle crash. Dainese has been working on the D-Air Racing system for 10 years now, and after soft-launching the airbag suit in Europe, the Italian company is ready to bring the game-changing technology to American soil. If you watch MotoGP or World Superbike, you have likely already seen the roughly one pound (650 grams) D-Air Racing suit at work, as riders like Valentino Rossi, Nicky Hayden, Stefan Bradl, Leon Haslam, and Max Biaggi have been wearing Dainese’s airbag leathers while racing, and have also been providing the company with feedback on the D-Air’s design and development. In addition to deploying an airbag that protects a rider’s neck, chest, and shoulders, the Dainese D-Air system also provides a telemetry package that track riders can use in lieu of a basic motorcycle data acquisition system.

Getting a look at Dainese & AGV’s 2012 collection, Asphalt & Rubber was down in Orange County earlier this week to see the highly anticipated Dainese D-Air Racing leather suit, which has a four liter airbag system that helps reduce the risk of injury during a motorcycle crash. Dainese has been working on the D-Air Racing system for 10 years now, and after soft-launching the airbag suit in Europe, the Italian company is ready to bring the game-changing technology to American soil.

If you watch MotoGP or World Superbike, you have likely already seen the roughly one pound (650 grams) D-Air Racing suit at work, as riders like Valentino Rossi, Nicky Hayden, Stefan Bradl, Leon Haslam, and Max Biaggi have been wearing Dainese’s airbag leathers while racing, and have also been providing the company with feedback on the D-Air’s design and development. In addition to deploying an airbag that protects a rider’s neck, chest, and shoulders, the Dainese D-Air system also provides a telemetry package that track riders can use in lieu of a basic motorcycle data acquisition system.

thewhistleandtheboo:

Originally I was going to post a bunch of photos from our visit to this awesome paradise, but after viewing Deus’ Vimeo video, decided their walk through was far more inspiring. This must be the most amazing place on earth to work!

I love motorcycles, so any brand that combines 2-wheeled machines with sun and Japanese style customs is the brand for me. But what I love most about DEUS is how they have managed to create a brand that truly lives in the culture it has created.  This is not a level of marketing that any brand can strategize. You can only obtain it if the founders and all the people involved LOVE and LIVE what they do. What all brands try and achieve but few, very few are capable of accomplishing. Most brands showcase images of the lifestyle they embody, DEUS LIVES the lifestyle it has created. They ride, make custom motorcycles, surf, design custom boards, ride track bikes and yes they make their own frames. This is not fashion, this is not “lifestyle”, this is their life.

DEUS, my hat is off to you for creating what I believe to be the most lively and fully encompassing brand there is.

(Source: vimeo.com, via philipattar-deactivated20120127)